As the Director of Strategy & Planning, my role is to work across all departments at JAC to ensure our internal and external marketing objectives are being met. I also manage all of the copy and imagery in our websites to ensure that both our clients and search engines are happy with our website content. As part of the customer support that we offer to all of our web clients, I also ensure personnel are fully trained in using our CMS. During these sessions I also discuss best practices for writing web copy and handling images. I also like to take time to go over the importance of SEO in the work that we do and how they can continue to grow their organic ranking through their site.

I also work in the Photography/Videography department at JAC. We offer everything from corporate headshots to multi-day location shoots for company profile videos. One of my favourite parts of my job is being able to provide custom imagery for our clients that we can then use in the website and marketing materials that we develop for them. Having control over content is one of the factors that makes the work we do at JAC as good as it is.