Pennecon is a leading provider of solutions across such capabilities as heavy civil, industrial, service and maintenance, and marine.They have been involved in some of our province’s and country’s largest construction projects and continue to be stalwarts of generosity and responsibility in their industry.

They came to JAC for the design and development of a new website that more effectively captured the quality and capacity of the work that they do.

What We Did


  •  Web Development



The challenge with designing a website for a company as large and as diverse as Pennecon is structuring their content in a logical, easily navigable way while still placing emphasis on key areas. Without the proper strategy, it would have been easy to build a site that was so big that it would become impossible to effectively navigate. Avoiding this was priority number one.


Working closely with the company’s Communications department, we managed to distill the descriptions and services for each division, as well as develop condensed interfaces for viewing the content so that we could avoid long page lengths. With one of the more robust about pages we’ve ever designed, we were able to pull in multiple post types and subpages to create a page that’s informative, but not overwhelming.

There’s no lonelier place for a business than the second page of search engine results.

This is why we make painstaking efforts to ensure all of our clients rank as high as they can for their keywords. From content to code, every site we launch is fully optimized to provide the best organic ranking possible. In the age of quick results and online impatience, ensuring your business ranks well for its keywords is more important than ever. Visibility is the name of the game, and it’s what we create at JAC.

Agencies that understand their users build more effective websites. With all of our websites, we take the time at the beginning to not just understand our clients, but to understand their clientele. As we look through competitor’s websites and understand our client’s goals, we can then begin to craft our navigation, a list of functionality, and a design that ties it all together. The end result is a website meets and exceeds client goals and user expectations.

  • Functional Document
  • Website Navigation
  • Wireframing
  • Web Design
  • Front End Programming
  • Back End Programming
  • Search Engine Optimization
  • Accessibility Standards
  • Copywriting

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