Carbon Core is the name of the personal training service offered by Andrew Dove. He operates out of The Station in Mount Pearl, who also happens to be a longtime client. Andrew made his name in the bodybuilding circle and has steadily grown his business thanks to a wide variety of program offerings, such as bootcamps, competition preparation, and online consultations.

JAC was hired to name Andrew’s company, develop his branding, design and build his website, manage his social media, and provide photo and video services.

What We Did

  •  Social Media

  •  Photo & Video

  •  Paid Advertising



The challenge with any client in the fitness and personal training industry is the competition; competition in terms of other trainers, gyms, and at-home programs. We needed to create a brand experience that presented itself as more than just a business owned by a single trainer. We wanted the brand and marketing to compete alongside larger fitness groups and be able to scale alongside the business’ growth.


When it came to the business name, we went with an idea that both told a story and made an impact. For the branding, we wanted to sidestep a lot of industry cliches and go with something that embarked in a fresh direction for both Andrew and his industry. For the website and social media, we have focused heavily on lead generation through the use of targeted content, forms, attractive calls to action, and promotions.

There’s no lonelier place for a business than the second page of search engine results.

This is why we make painstaking efforts to ensure all of our clients rank as high as they can for their keywords. From content to code, every site we launch is fully optimized to provide the best organic ranking possible. In the age of quick results and online impatience, ensuring your business ranks well for its keywords is more important than ever. Visibility is the name of the game, and it’s what we create at JAC.

Agencies that understand their users build more effective websites. With all of our websites, we take the time at the beginning to not just understand our clients, but to understand their clientele. As we look through competitor’s websites and understand our client’s goals, we can then begin to craft our navigation, a list of functionality, and a design that ties it all together. The end result is a website meets and exceeds client goals and user expectations.

  • Web Design
  • Front End Programming
  • Back End Programming
  • Search Engine Optimization
  • Accessibility Standards
  • Copywriting
  • Social Media Management
  • Photography/Videography
  • Lead Generation

Let’s Start a Project

Contact JAC today to get your ideas moving forward!

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