Royal Inn + Suites is a hotel based in Happy Valley-Goose Bay, Labrador. Since coming under the ownership of Nunacor, the facility has undergone a major transformation and now sits as a 4.5 star facility with Canada Select.
A big part of this transformation was a new brand, website, and suite of marketing materials that would compliment the new look and feel of the hotel.
What We Did
Challenge
The challenge with Royal Inn was locating a reservation system that would mesh with their existing processes, but also give them the ability to start taking online bookings. With the brand and website, another challenge was distancing the old hotel from its new direction. We knew we needed to hit the market with something truly unique.
Strategy
Our strategy started with a deep dive into hotel branding to look for a direction we wanted to take this project. Our ultimate goal was to create a brand experience that looked as comfortable in Toronto as it did in Happy Valley-Goose Bay. For the website, we partnered with the developers at Clock PMS to create a custom booking engine for the hotel that integrated very well with the new website.
Agencies that understand their users build more effective websites. With all of our websites, we take the time at the beginning to not just understand our clients, but to understand their clientele. As we look through competitor’s websites and understand our client’s goals, we can then begin to craft our navigation, a list of functionality, and a design that ties it all together. The end result is a website meets and exceeds client goals and user expectations.
- Functional Document
- Website Navigation
- Wireframing
- Web Design
- Front End Programming
- Back End Programming
- Search Engine Optimization
- Accessibility Standards
- Copywriting