Park21 is a subdivision of townhomes built by Gibraltar Development in the Park Avenue – Worrall Crescent area of Mount Pearl. The units were aimed at small, younger families, or persons looking to downsize later in life, and feature distinct modern touches.

The goal with the website was to craft an interactive experience so that users could accurately view and price their custom townhome. In the end, this site helped to win the company a marketing award for their work on the subdivision.

What We Did




With any type of Build & Price module, the challenge is always in creating a user experience that flows properly, especially when you’re dealing with high cost items. We wanted to build a multi-step process that gave users full control over how they ‘build’ their home, which was a challenge when you’re dealing with multiple floors and multiple layouts for each floor. Pricing was another challenge, as we needed to ensure every variation was accounted for and was being tabulated properly and dynamically.


There are plenty of plug-and-play options on the market for doing this, but we felt that a custom system would allow us to create the best possible product for this client’s needs. After working closely with the client to develop the framework for the module, we built, from scratch, a Build & price system that allowed users to choose layouts, trim packages, and features; at the end of the process they were then able to view a total cost and even calculate their mortgage.

Agencies that understand their users build more effective websites. With all of our websites, we take the time at the beginning to not just understand our clients, but to understand their clientele. As we look through competitor’s websites and understand our client’s goals, we can then begin to craft our navigation, a list of functionality, and a design that ties it all together. The end result is a website meets and exceeds client goals and user expectations.

  • Functional Document
  • Website Navigation
  • Wireframing
  • Web Design
  • Front End Programming
  • Back End Programming
  • Search Engine Optimization
  • Accessibility Standards
  • Copywriting

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