ESNL is a charitable organization that has operated in this province since 1937. Since then they have tirelessly dedicated themselves to engaging, inspiring and empowering persons with disabilities through life-changing programs and services. Approximately 100,000 people of all ages in our province live with disabilities such as physical, sensory, cognitive or other disabilities which present barriers to full participation in society. It is their mission to tear down these barriers and build an inclusive Newfoundland and Labrador.
What We Did
Strategy
Web Development
SEO
Social Media
Creative
Photo & Video
Lead Generation
Paid Advertising
CHALLENGE
Easter Seals NL is the local chapter of the national Easter Seals organization and is responsible for delivering a broad range of programs, services, and special events throughout the year. Their previous website held a lot of information, but wasn’t optimally structured. They were also active on social media, but their designs, scheduling, targeting, and overall strategy weren’t optimized.
STRATEGY
The first step was to develop a comprehensive marketing strategy that provided a 12 month plan including campaigns, key deliverables, key performance indicators, detailed schedule, and thorough situational and market analysis. While this was being executed, our team also began work on a new website with a completely overhauled navigation and pages full of imagery, much of which captured by our team.
Agencies that understand their users build more effective websites. With all of our websites, we take the time at the beginning to not just understand our clients, but to understand their clientele. As we look through competitor’s websites and understand our client’s goals, we can then begin to craft our navigation, a list of functionality, and a design that ties it all together. The end result is a website meets and exceeds client goals and user expectations.
- Web Design
- Front End Programming
- Back End Programming
- Search Engine Optimization
- Accessibility Standards
- Copywriting
- Social Media Management
- Photography/Videography
- Lead Generation