Raised on Newfoundland’s West Coast, I developed an early appreciation for this island’s unique beauty. I was encouraged at a young age to express my creativity through music, and this artistic expression taught me the value of being true to yourself. At 18, I moved to St. John’s to study Business at Memorial University, where I learned how to combine my creative energy with an effective business strategy.

After graduating from university I started a rock band called Waterfront Fire and developed a passion for connecting with people through creative expression. That passion quickly transformed into direct experience connecting brands to receptive audiences, and a talent for digital media marketing. Driven by the desire to help other artists promote their brands as well, in 2013 I created an online music magazine called Rock Eden. Both Waterfront Fire and Rock Eden have since earned multiple MusicNL awards and an East Coast Music Award nomination for work within the arts community.

I believe helping others is important in all aspects of life, and I feel privileged to now be in a position to use my experience and abilities to help other companies grow within their chosen field. As a Digital Media Specialist at JAC, I am able to exercise my creative and strategic abilities every day with the satisfaction of knowing I am making an impact for our clients. I believe building meaningful relationships with clients is the first step to connect them with their customers, increase web presence, and reach their targeted audience online. JAC understands the importance of teamwork, relationship building, and client-tailored strategy. These are some of the many reasons I am proud to be a part of the JAC team.

In my off time, I enjoy working on my hobbies which include photography, videography, creative writing, graphic design, music, and enjoying time with friends!