Jan 17, 2018

Marketing & Advertising

Effective marketing and advertising, such as executing a paid ad strategy, will allow you to reach potential customers that haven’t already interacted with the brand, and allow you to drive them to a specific location, instead of hoping they get there on their own.

Jan 17, 2018

Campaigns

If social media strategy outlines your overall goals and objectives, individual campaigns are how you achieve those goals. Breaking down that strategy and targeting different aspects of your target market through separate campaigns will allow you to reach those goals.

Jan 17, 2018

Management

Where traditional media advertising was always a one way conversation from the brand to the consumer, social is a two way interaction. Because of this, businesses small and large need to make sure the conversation is managed, and managed all the time.

Jan 17, 2018

Social Strategy

Executing social media without thinking about strategy is the first step to failure, mixed messaging, and even lost sales. Establishing objectives, goals, and an overall plan before any thing is ever posted is important to the success of your social media marketing efforts.

Jan 17, 2018

Lead Generation

In business, everything you do should generate leads, and social media is no different. Everyone that interacts with your brand on social media, either organically or actual lead generation ads is a lead, and should be nurtured as such.