Your Corner of the Internet – Creating a Striking Yet Functional Website for Your Brand

Your website is your new shop window. In a time where the world is heading online to make purchases rather than brick-and-mortar stores, it’s essential businesses also make the shift to the digital world in some capacity — especially if you’re an eCommerce business. It’s your corner of the internet where you can show the world what you offer and what you do best.

 

Why You Need a Well Thought-Out Website

 

Brand Image

Your website reflects your brand and is the first thing people look at to get to know you. All web design elements, such as colors, fonts and images, form your brand identity. When you select the perfect details, your brand becomes more memorable and instantly recognizable.

With a dated website and a dated brand image, you won’t be memorable. It shows your business is behind the competition and you’ll quickly get lost in the shuffle.

 

Loyalty

Having a functional website with an excellent design can build loyalty among your customers. For example, if the UI is pleasing to the eye and UX is frictionless, users will continue to return as they know they’ll have a hassle-free experience. Plus, they’ll share their experiences with others at how easy it is to use, growing leads further.

With a dated website and an exhaustive UX, customers will know to avoid your website at all costs and head elsewhere where it’s painless.

Visibility

A dated website won’t only drive visitors away, but it might not also attract them in the first place if it isn’t optimized. A well-designed website that’s optimized for SEO with relevant keywords will help you rank in search engines and get more eyes (and sales) on the website. If your website is dated, it won’t rank high and will be more challenging to find.

Reduce Abandonments

Dated websites might not even have features like live chat functionality, which is a missed opportunity. A functional website with live chat or chatbot additions can assist users when they need it most and reduce the chances of them abandoning their carts. 

It’s the Home of All Your Marketing Efforts

Your digital marketing strategy can include social media, content marketing, email marketing, pay-per-click and more. What they all have in common is your website is the home for all of your marketing efforts. Every channel you work on is designed to bring visitors to your website in some capacity and take the desired action.

If it’s well-designed, they’re likely to stick around and convert. If it’s dated and unsightly, they’ll never return and future marketing efforts are unlikely to work, too.

Increases Sales

Nobody would feel comfortable pressing checkout on a dated website. It looks spammy and untrustworthy, so no matter how much effort you put into your marketing, a bad website can put your efforts to waste. However, with an optimized and well-designed website, you can improve your chances of bringing in qualified leads who are likely to make a purchase.

 

A beautiful and functional website can help you increase sales opportunities and also your availability to make sales, especially since having a website means you can sell around the clock. Combine your aesthetically pleasing website with valuable content and you have an additional salesperson to help customers get what they need and convince them to buy from you.

 

Whether it’s to list goods and services, showcase your portfolio or host your blog, your website is always the first impression visitors have of your business. A poorly designed website can lose interest and leave a bad taste in the mouth, while a functional and striking UX/UI can create loyalty and drive sales.