The past few years have seen many e-commerce businesses face extra competition, with a pandemic forcing many to head online to stand any chance of surviving. If you’re looking to improve your e-commerce strategy, the Facebook Marketplace and Instagram Shop are great ways to generate revenue for your business.

 

Here’s how they work and how your brand will benefit from incorporating Facebook and Instagram Shops into your e-commerce strategy.

 

How Do Facebook Shop and Instagram Shop Work?

With a Facebook or Instagram Shop, you can easily set up a single online store for customers to access on these platforms. It’s simple to set up — you choose the products you want and then customize the look and feel of your store with accent colours and cover images. This means any seller of any size or budget can take their business to Facebook Shop.

 

Users can find Facebook Shops on a Facebook business page or Instagram profile. They can also discover them through Stories or ads. Users can then browse the entire collection, save products they’re interested in and place an order without leaving the app.

 

Facebook and Instagram Shop also let users message businesses through WhatsApp, Messenger and Instagram Direct to get support, track deliveries, ask questions and more.

 

What’s unique about these channels is businesses can take advantage of Facebook and Instagram’s live video feature. You can tag products from your store before going live and showcasing the products at the bottom of the video. This makes it easy for viewers to tap and learn more before eventually purchasing.

 

Why You Should Use Facebook and Instagram in your E-Commerce Strategy

Increase Engagement

Using Facebook and Instagram Shops makes posts shoppable and helps prospects learn more about the products. They can click on the posts to discover all the details, which increases the chances of users interacting with your account more in the future.

Traffic and Revenue Increase

Adding these channels to your e-commerce strategy can increase your traffic and revenue. According to Bigcommerce, brands have already seen a 1416% increase in traffic and a 20% increase in revenue after implementing Shops on their account.

Create Authentic Advertising

With Facebook Shop and Instagram Shop, your brand can incorporate user-generated content by tagging products directly. This lets followers see the product within your posts used by a real person, rather than a model, influencer or staff member. This helps deliver a more authentic shopping experience.

Get Your Products Found Easily

Tagging your products in Facebook and Instagram Shops helps you provide instant, in-depth information for users, so they’re more likely to purchase quickly. Social media is where users discover new products and find brands, and studies show one out of three users have purchased from Instagram after seeing new products. The Shops feature only improves this.

Improve Conversions

Facebook and Instagram Shop have the added benefit of utilising the already-popular Messenger integrated to increase conversions and sales. This means your e-commerce strategy can have users purchase from your Instagram or Facebook Shop directly from Messenger. 

 

It’s a better user experience, too, as users can buy from you in a few clicks, resulting in a much better conversion rate.

Innovative

Facebook and Instagram never slow down either. New features are released constantly to help you stay ahead of the competition, which will only help your brand. Businesses are moving online and Facebook and Instagram Shops offer a new direct way of selling, opening new marketing opportunities for you to explore.

 

Facebook currently has 2.7 billion active users and over one billion are presently using Instagram. Both platforms have large pre-existing audiences and robust advertising networks, making them the perfect marketing channels to adopt in your strategy.