Project Premiere: Trans Africa Pipeline

The Trans Africa Pipeline (TAP) is dedicated to the permanent eradication of drought, in the Sahel region of sub-Saharan Africa, via the construction of a continuous 8,000 km freshwater pipeline across the entire African continent. In addition to this pipeline, TAP will provide vital energy resources from both water and solar power, reduce desertification and the impact of climate change, and spur significant local employment across the Sahel region.

It was an honour of a lifetime for our team, here at JAC, to come on board as TAP’s Digital Marketing Agency, and to help bring TAP to the digital world! We worked hand-in-hand with world leaders, government agencies, and influential stakeholders in North America, Europe, and Africa to develop TAP’s digital footprint.

Our goal was simple: create an easily-identifiable brand that shows the scale and impact that this pipeline will have on Sahel region. It’s hard to envision a pipeline that spans an entire continent, but our team knocked it out of the park. TAP’s new branding boldly showcases TAP’s mission to revitalize a continent from coast to coast.

With a new brand developed, our team began the development and programming of TAP’s new website! A fresh website brings with it a chance to tell your brand’s story in a way that truly does it justice. Similar to TAP’s branding, we wanted this website to show just how big of an impact this project will have on the Sahel region!

Check out TAP’s brand new site here: 🖥️
https://transafricapipeline.org/