Project Premiere: Linkum Tours


Jun 9, 2021

🌟 Project Premiere: Linkum Tours 🌟

Today we’re thrilled to debut a brand new website for Linkum Tours!

Linkum Tours started in 1998 when Ed English was taken by the notion of owning a piece of Newfoundland heritage – the lighthouse on Quirpon Island. The jewel he discovered when he made his way through waist deep spring snow enthralled him and the dream began to take shape. Cheered by the success of his first Inn, in 2004 Ed and the team added Cape Anguille Lighthouse Inn. Central to it all, Linkum Tours has a wonderful team – people who plan, guide, host holidays, and generally ensure their guests’ enjoyment is complete.

Website 🖥️
Central to Linkum Tours’ updated digital footprint is their brand new website! Our goal with the website was to capture our province’s beauty and the experiences that lie ahead when you’re not afraid to explore! We designed their new website with imagery as its central focus, and by using vibrant, warm colours we were able to reinforce the welcoming nature of their team and our province’s people!

Branding 🎨
Our main goal with Linkum’s new branding was twofold: bring their original logo into the modern age, but pay homage to its storied history. The new brand identity for Linkum Tours serves as a re-envisioning of their original logo, with clear references to its themes and imagery. The goal was to capitalize on the clarity and impact of the whale and lighthouse, while taking a new stylistic path with a stronger focus on adventure and excitement!

Working with Ed and the Linkum Tours team has been an absolute treat! From the initial rebrand, to designing and programming their new website, bringing a fresh face to their digital footprint has been a pleasure!

Check out Linkum’s brand new website today!
https://www.linkumtours.com/