Don’t Fear the Purple!


Purple Day is just around the corner!

Purple Day is an international grassroots effort dedicated to increasing awareness about epilepsy worldwide. This year, it’s being held on Monday, March 26th, 2018.


Faith Atkins, Junior Designer and daughter of JAC’s owners, created an initiative called Don’t Fear the Purple as a way to raise awareness for Epilepsy. This was done through amazing events, contests and fundraisers aimed to help out our local epilepsy chapter, Epilepsy Newfoundland and Labrador.

4 years later, Faith and the team at JAC have continued to be successful in creating awareness and managing the Don’t Fear the Purple initiative! Our goal is to encourage and teach others about epilepsy and to dismantle the lack of knowledge about the it! 💪🏽

Epilepsy is a condition that many people hide from the public and unfortunately it receives a relatively smaller level of media coverage. We want to change this!

Visit the Don’t Fear The Purple website, connect with us on social media at FacebookTwitter and Instagram, and join us raising awareness for Epilepsy!